Our Opinion

Is Bluehost a Smart Investment?

The Bluehost website builder is a WordPress-based editor that integrates seamlessly with Bluehost’s managed WordPress hosting. It provides access to over 300 themes and customizable content blocks, allowing users to personalize their site’s design directly within WordPress. While it may not offer the same flexibility as standalone website builders, Bluehost’s WordPress builder remains a strong choice for creating professional, SEO-friendly WordPress websites efficiently.

Overview

All About Bluehost

Introduction

Bluehost, a US-based web hosting provider established in 2003, is widely recognized for its managed WordPress hosting plans, which come with WordPress pre-installed and automatically updated to ensure optimal site performance and security. In 2021, Bluehost introduced a WordPress website builder to simplify site creation for users without coding experience. The builder allows seamless switching between adding pre-designed page sections and using the standard WordPress editor, making it one of the easiest options for building professional, SEO-friendly websites directly within WordPress, even if it’s slightly less intuitive than standalone site builders.


Building Your WordPress Site with Bluehost

Getting started with Bluehost for WordPress is straightforward and user-friendly. Bluehost is known for simplifying the setup process, and this is evident when creating a new WordPress site. A clear onboarding checklist guides users through initial steps, and it’s easy to toggle between the Bluehost WordPress site builder and the standard WordPress editor. While the builder is intuitive, beginners new to WordPress may experience a slight learning curve when customizing their site.


Key Features

1. WordPress-Optimized Managed Hosting

All Bluehost website builder plans come with managed WordPress hosting, offering unmetered storage and bandwidth, a free SSL certificate, and a free domain for the first year. Bluehost automatically updates your WordPress installation and plugins, ensuring your site remains secure, fast, and fully optimized for SEO.






2. Host Unlimited WordPress Sites

With Bluehost, you can build an unlimited number of WordPress websites depending on your plan. Each site comes with its own WordPress dashboard and can be linked to a unique domain, allowing for full control, easy management, and SEO-friendly setup for multiple websites.


Bluehost Powering Your WordPress Website


How to Build a WordPress Website

Creating a WordPress website with Bluehost is slightly more involved than using other builders. First, Bluehost sends you to your hosting dashboard and prompts you to install WordPress, after which you must log into the WordPress admin area before making any design changes. Once there, you can pick from over 300 pre-installed themes, but only Bluehost’s own themes fully support its website builder. Swapping themes later is limited and often requires redesigning parts of your site. In the builder, you can drag and drop pre-made sections—each containing text, images, buttons, and more—and choose from preset layouts to build an SEO‑friendly site efficiently.

Adding Multimedia to Your WordPress Site

Bluehost seamlessly integrates with WordPress’s native media management system, allowing users to take full advantage of WordPress’s powerful multimedia features. This is one of the major strengths of the platform, and it’s great to see that Bluehost maintains this functionality without limitations.

You can quickly upload images, videos, PDFs, and other popular file formats directly from your computer, with support for multiple file uploads at once. After uploading, WordPress lets you organize your media into folders, add titles and descriptions, and optimize searchability across your entire media library. Bluehost also includes a collection of hundreds of free stock images to help you build visually appealing WordPress pages with ease.

Overall, we found the WordPress-focused multimedia options on Bluehost intuitive, efficient, and highly beginner-friendly.


Marketing Functionality with Bluehost WordPress Websites

Bluehost provides a strong set of marketing features designed specifically for WordPress users. To start, every Bluehost website builder plan includes the CreativeMail email marketing plugin. This tool allows you to capture leads, organize contacts into targeted segments, and create unlimited email campaigns at no extra cost—perfect for growing a WordPress site’s audience.

Additionally, Bluehost sites benefit from WordPress’s powerful built-in blogging and content marketing tools. You can schedule blog posts, monetize your content with ads, and easily share articles across social media platforms. A standout convenience is the ability to create WordPress posts directly inside the Bluehost editor, giving you access to Bluehost’s drag-and-drop content blocks for streamlined post creation.


WordPress Hosting Add-ons and Customizations

WordPress hosting add-ons and customizations with Bluehost give users a wide range of tools to enhance their site’s speed, security, and design. Bluehost allows you to easily install WordPress-optimized plugins, premium themes, caching tools, SEO extensions, and eCommerce integrations, all from within your hosting dashboard. With scalable resources and simple plugin management, Bluehost makes it easy to personalize your WordPress website and improve overall performance without needing technical expertise.


WordPress Support and Customer Service

Bluehost offers a variety of step-by-step tutorials that guide you through building a website with its site builder, making the setup process easy even for beginners. If you need help specifically with WordPress features rather than the Bluehost builder, you can rely on WordPress’s extensive online ecosystem, which includes countless forums, community discussions, and user-driven support resources. This ensures that both Bluehost users and WordPress beginners have access to reliable, in-depth help whenever needed.

Prices and Plans

While Bluehost provides some of the most affordable WordPress hosting plans among major providers, the prices shown on the homepage are promotional “first month” rates. After the initial month, your WordPress hosting plan renews at a slightly higher standard rate. Bluehost requires 12- or 36-month billing cycles, and although there’s no free trial, you can still secure heavily discounted pricing for your first term. For users who need more power or prefer managing their own server environment, Bluehost also offers VPS and dedicated hosting options that work smoothly with WordPress for greater performance and control.


What You can Try for Free with Bluehost?

With Bluehost, you can explore several WordPress-friendly features at no cost, giving you a chance to test the platform before fully committing. You can try the Bluehost dashboard, preview WordPress themes, experiment with basic site setup tools, and use the free CreativeMail plugin for email collection and simple marketing. Bluehost also lets you access its knowledge base, WordPress tutorials, and support resources for free, allowing you to get familiar with how WordPress hosting works before choosing a paid plan.


How to Cancel or Pause your WordPress hosting on Bluehost

To cancel or pause your WordPress hosting on Bluehost, you can manage everything directly from your Bluehost account dashboard. Simply log in, go to the “Billing” or “Products” section, and choose the hosting plan you want to modify. From there, you can cancel the plan, turn off auto-renew, or contact support to request account pausing options if available. Bluehost’s system is straightforward, and your WordPress site data can be backed up before cancellation, ensuring you maintain control of your files and content.


Bluehost Vs Others: A Comparison


1. Bluehost Vs DreamHost

Bluehost often comes out ahead of DreamHost for WordPress users because of its stronger performance and more WordPress-friendly features. Its servers are optimized with built-in caching and a global CDN, helping WordPress sites load faster than they typically do on DreamHost. Bluehost also offers more automated security and backup options, such as daily backups and malware scanning, which are either manual or premium add-ons on DreamHost. In addition, Bluehost’s pricing structure and plan tiers tend to be more flexible and scalable, making it easier to upgrade your WordPress site as it grows. Finally, Bluehost provides 24/7 support via live chat and phone, which can be more accessible than DreamHost’s support for lower-tier plans.


2. Bluehost Vs Network Solutions

Bluehost outperforms Network Solutions for WordPress hosting thanks to faster, WordPress‑optimized servers, automatic updates, and a more intuitive cPanel dashboard. It offers scalable hosting options, free SSL certificates, and reliable 24/7 support, while Network Solutions relies on older infrastructure and slower server speeds, which can affect WordPress site performance and ease of management.


3. Bluehost Vs Fasthosts

Bluehost is generally a stronger choice for WordPress hosting than Fasthosts because it offers faster performance, better WordPress optimization, and more scalable infrastructure. Its platform includes SSD storage, built-in caching, a free CDN, and one-click WordPress installation, all designed to improve site speed and reliability. Fasthosts, while affordable initially, has higher renewal rates and fewer WordPress-specific tools, making Bluehost a more efficient and beginner-friendly option for building and growing a WordPress site.


Bottom Line: Is Bluehost Worth it for WordPress?

For WordPress users, Bluehost offers excellent value with its optimized hosting, one-click WordPress installation, and reliable performance. It includes automatic updates, built-in security, scalable plans, and a global CDN, making it simple to build and grow a WordPress site efficiently. With affordable pricing and responsive support, Bluehost is a strong choice for both beginners and expanding websites.